Gosh I could not help but notice an ad on the ActiveRain real estate network for ”Free Home Inspection” Can home inspectors afford to do home inspections for free?
How?
BOGO? (it’s a shoe thing.)
Buy One Get One Free?
Free Home Inspection
Logo
614-XXX-XXXX
Central Ohio Inspections
Find out Here <— a broken link
I clicked on the link and went to a page that says
The page cannot be displayed |
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| The page you are looking for is currently unavailable. The Web site might be experiencing technical difficulties, or you may need to adjust your browser settings. | |
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Please try the following:
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Found it! He’s a new member on ActiveRain, Steve Radabaugh of Preferred Property Inspection.
I sent Steve an email saying the link in the ad is not working. I wonder if it is overwhelmed with traffic or just a bad link?
I had to look further… here’s the Free Home Inspection Offer on his website – Free Home Inspection The rest of the story!
I don’t know Steve. I am not recommending Steve… (since I don’t know him.)
Interesting ad! it got my attention.
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{ 2 comments… read them below or add one }
I’m not surprised to see home inspectors giving away free inspections. We all know that things are slow. The unfortunate part is the message that this sends to both consumers and Realtors about our industry and the value of what we do. This gives the impression that home inspectors provide the same commodity to be valued at the cheapest price like buying insurance or a car.
Contrast this with the image of an inspector as the provider of a professional consluting service. A buyer seeks out a high quality professional to give them the information that they need to make an informed buying decision about the single most important investment of their lives. If you needed open heart surgery would you go to a doctor based on a free coupon. If you were falsely accused of a crime would you choose an attorney based on discounts or level of skill and expertise?
We all need business but is this truly the type of marketing that communicates the value of the service we provide. I know Realtors love to pass savings on to their clients. I suppose you get what you pay for.
He’s doing a drawing for one client to be reimbursed. Tha ad is attention catching. Thanks for the comment.