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Columbus has no taste: Plus 8 more reasons it’s the fast foods taste kitchen of the US

by Maureen McCabe on November 8, 2011

Yahoo finance says Columbus has no taste? Well I never…

borscht

borscht

Perhaps the statement “Columbus has no taste”  is not what the article is saying.  Perhaps that’s too harsh. The article says to readers around the world of Columbus tastes “Locals’ tastes aren’t too refined.”

Is having not too refined taste like Mikie in the old Life Cereal commercials?  Let Mikie try it.  Mikie will try anything?  The article in the Daily Ticker on Yahoo Finance provided by The Business Insider’s Karlee Weinmann and Aimee Groth gives 8 more reasons Columbus will try it.  “It”  being fast food”  Some of the eight reason for Columbus to be a good test market are pretty good reasons.

8 more reasons Columbus is the taste kitchen of the US:

  1. It’s a microcosm of the nation
  2. Major interstates pass through Columbus — which broadens the city’s consumer base
  3. It’s a college town — which means there are tons of young customers who are setting trends
  4. Nearly 20 fast food chains are headquartered in Columbus — which makes it easier for companies to test products in their own backyards
  5. People in Columbus have jobs — and more money to spend
  6. Columbus is “younger, more educated and with a higher disposable income”
  7. Advertising is affordable, which is vital for test-runs
  8. The media market is more contained — which means it’s easier to measure the success of advertising campaigns   “

 

Jobs. Money.  Educated.  Young.   All good things for a test market?

Number one in the list quoted from Yahoo Finance is “It’s a microcosm of the nation” It being Columbus.  I thought Michael Wilkos got the word out… at least to Columbus that Columbus has changed.  Or as we changed are we still a microcosm of the United States as it changes?  Last year at TEDx Columbus, Wilkos’ talk was among my favorites. Perhaps for obvious reasons.

TEDx Columbus Michael Wilkos Surprise It’s Columbus 2.0

Aren’t  number 2 and number 8 contradictory?  Columbus has a broader base because we have major interstates coming through. Number two of the 8 more reasons Columbus is the taste kitchen of the US is that crossroads of America thing?   YET we are sitting out in the cornfield’s of Central Ohio NOT touching other markets (number 8 of  8 more reasons Columbus is the taste kitchen of the US.)

Nearly 20 fast food chains?  Really?  I got number one.  It took me awhile.  I almost forgot Wendy’s moved back to town. Or always was here, in Dublin but was owned by an evil food empire elsewhere for a few years.    Help me with number 3 through nearly 20 (that would be like 16 or 17 more fast food , huh?   Are Bob Evans and Max and Erma’s  “fast food?”  Now I know they are not fine dining but I do not think of those two as fast food. Do you? I thought there were things between fast food and fine dining.    Help!

  1. White Castle
  2. Wendy’s
  3. ??
  4. ??
  5. ??
  6. ??
  7. ??
  8. ??
  9. ??
  10. ??
  11. ??
  12. ??

etc. etc. etc.   The article is titled: New Fast Food Products Get Tested First In Columbus, Ohio

 

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